Profile
Over a decade of experience writing and crafting creative for various internal initiatives and disease states ranging from rare disease, weight loss, obstructive sleep apnea, ulcerative colitis, as well as a continuously launching and evolving oncology immunotherapy brand with multiple tumor types.
Skills
Creative conception - Brand strategy/development - Augmented reality/interactive experiences - Launches - OPDP submissions
Experience
Group Copy Supervisor—FCB Health
May 2022 - Present New York, New York
Leader across multiple Eli Lilly HCP launches for Omvoh (ulcerative colitis) and Zepbound (weight reduction and obstructive sleep apnea), including development and oversight of core claims and their application into launch materials
Lead copy development for multiple Zepbound HCP experiential initiatives
Participated heavily in the launch of Abbvie and Genmab’s Epkinly follicular lymphoma indication
Copy Supervisor—Heartbeat
February 2021 - May 2022 New York, New York
Executed and supervised on the development of HCP and DTC content for Applied Therapeutics
Content included unbranded disease state awareness campaign materials and branded materials for their first product launch
Oversaw the work and development of two direct reports
Copywriter—Harrison and Star
Copy Supervisor (January 2020-February 2021); Sr. Copywriter (October 2018-January 2020); Copywriter (January 2017-October 2018); Jr. Copywriter (October 2015-January 2017)
Launched four indications in three tumor types (bladder, breast, liver) for TECENTRIQ (Genentech)
Assisted with the launches of the indications of four other tumor types
Coordinated and oversaw OPDP submissions to the FDA for all accelerated-approval indications
As a supervisor, owned the story and message development of the HCC (Liver) indication from market research to approval
Planned and wrote multiple interactive conference experience for ASCO including the use of Microsoft Hololens and Kinect
Script writing for internal initiatives (Agency annual vision meeting hype video)
Education
Kent State University, Kent, Ohio - Advertising major, Marketing minor. Bachelor of science.